While many Christians disliked Noah, the film apparently has inspired many to crack open the source material—at least online.

The YouVersion Bible app reported a 300 percent increase in Americans reading the biblical story of Noah when the movie was released. Bible Gateway reported a 223 percent uptick in reads of the story. The American Bible Society found that 87 percent of those asked (via its Facebook page) were re-reading Noah’s story in the Bible because of the discussions surrounding the film.

“This generation is becoming increasingly interested in the Bible,” said YouVersion founder Bobby Gruenewald, “and they don’t just want to rely on what they’ve seen and heard about it—they want to read it for themselves.” (The Blaze)

Paul Asay has covered religion for The Washington Post, Christianity Today, Beliefnet.com and The (Colorado Springs) Gazette. He writes about culture for Plugged In and wrote the Batman book God on the Streets of Gotham (Tyndale). He lives in Colorado Springs with wife, Wendy, and his two children. Follow him on Twitter.