When it comes to religion, the USA is now land of the freelancers.

The percentage. of people who call themselves in some way Christian has dropped more than 11% in a generation. The faithful have scattered out of their traditional bases: The Bible Belt is less Baptist. The Rust Belt is less Catholic. And everywhere, more people are exploring spiritual frontiers — or falling off the faith map completely.

These dramatic shifts in just 18 years are detailed in the new American Religious Identification Survey (ARIS), to be released today. It finds that, despite growth and immigration that has added nearly 50 million adults to the U.S. population, almost all religious denominations have lost ground since the first ARIS survey in 1990.

“More than ever before, people are just making up their own stories of who they are. They say, ‘I’m everything. I’m nothing. I believe in myself,’ ” says Barry Kosmin, survey co-author.

Losing Religion

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