Michael Hyatt
Thomas Nelson, 2012, 275 pp., $24.99
During his years as CEO of Thomas Nelson, Michael Hyatt helped create many new Bible products. Now, Hyatt has created a social media bible of his own with Platform, a practical and encouraging how-to manual on harnessing the power of social media.
Hyatt doesn’t promise you will be able to duplicate his track record: 100,000 Twitter followers, 50,000 subscribers to his daily blog posts and 15,000 Facebook friends. What he does offer in 60 brief and breezy chapters is a detailed game plan for you to create your own social media presence.
“As in times past, success today is not so much about what you know; it’s about who you know,” writes Hyatt. “And the who is your platform.” If you ever dreamed about writing a book, recording album, launching a speaking career or becoming a know-it-all that other social media people look to as a guru, this packed-to-the-gills book can be your guide.
Hyatt doesn’t overpromise we can build a successful platform for ourselves in today’s noisy and overpopulated digital world, but he does show us where to focus our energies and how to make the most of your efforts.
