It turns out the media elite aren’t so different from a lot of less affluent folks: They think Twitter is a great communications tool, but can’t figure out how the online messaging service is going to make money.

The recurring doubts about Twitter’s moneymaking potential cropped up again Wednesday as an exclusive media summit hosted by investment banker Allen & Co. got under way at the posh Sun Valley resort.

One of the first sessions focused on how to capitalize on digital media. Twitter quickly became a focal point of the discussion because it has emerged as one of the Internet’s fastest-growing services this year.

But Twitter hasn’t attempted to profit from its popularity yet, leaving everyone guessing about how the 3-year-old startup intends to pay its bills after it exhausts its $55 million venture capital.

How Will Twitter Turn a Profit?

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