Although Facebook started as an online hub for college students, its fastest-growing demographic is the over-25 crowd, which now accounts for more than half of the site’s 140 million active members. Why is Facebook catching on among harried parents and professionals? “It makes me feel like I have a grip on my world,” says Emily Neill, a 39-year-old single mother of two. Neill isn’t a techie, per se — “I’ll never have a phone that does anything but make calls,” says the fashion consultant in Watertown, Mass. — but she stays logged on to Facebook all day at work and then spends an hour or two — or lately three — at night checking in with old acquaintances, swapping photos with close friends and instant-messaging those who fall somewhere in between. “It makes you feel like you’re part of something even if you’re neglecting people in the flesh,” she says.

Facebook vs. Face Time

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