The Roman Catholic Diocese of Sacramento is home to nearly 1 million Catholics. On a typical Sunday, less than 137,000 can be found in church.
Now, using a strategy straight from the secular playbook, its leaders hope to lure back those who have drifted.
The diocese and nearly a dozen others across the country are preparing to air several thousand prime-time TV commercials in English and Spanish, inviting inactive Catholics to return to their religious roots.
