Advertisers are targeting teens' mobile devices to push their products.
"Teens don't mind receiving messages about products on their phones," says Nic Covey, director of insights at research firm Nielsen Mobile. Nielsen said teens were nearly twice more likely than adults to trust and respond to advertising and pitches on mobile phones. Roman Tsunder, president of Access 360 Media Inc. said only 4 percent of people who sign up for the texts ask to stop getting them.
Marketers are crafting ads subliminally in the form of "useful information teens would want to get on their phones," such as a prom section that gives girls advice on date etiquette and fun things to do aside from drinking and having sex. Marketers claim that brands are targeting the teen audience with more authentic ways to insert themselves into the conversation than straightforward advertising.
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How do you feel about marketers targeting you to buy their goods? Do you feel that its more authentic to advertise directly or subliminally? What do you feel about this new marketing spin? What do you think teenagers can do to remain in control of their own buying decisions?
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