PRIVACY POLICY
Effective and Last Modified: December 31, 2012
This policy ("Privacy
Policy") informs you of the policies of Salem Communications Corporation and
its subsidiary entities (collectively, "Salem") concerning the collection, use
and disclosure of personal information from this and other Salem-related
websites (the "Website(s)"). Because we may gather certain types of
information about our users and understand your privacy is important to you, we
want to help you understand the terms and conditions surrounding the collection
and use of that information. Even though we may need to collect information
about you to provide some of the products and services we offer, you may not
want us to disclose that information to others. Accordingly, what follows is a
description of how we gather and use information about you (collectively "Your
Information"). Please read this Privacy Policy carefully so that you
understand what information we collect through our Websites, what we do with
that information, and how to safeguard personal information you provide to us.
Please note that by visiting this
Website you consent to the collection of Your Information by Salem as set forth
in this Privacy Policy.
1.
Disclosure of Personal Information to Outside Parties:
Except as set forth in this
policy, Salem does not sell, trade, or rent your personal information to
others. However, Salem may provide aggregate statistics about our customers,
traffic patterns, and related Website information to third-party vendors. Generally,
these statistics will include no personally identifying information. Salem may
also release Your Information when we believe, in good faith, that such release
is reasonably necessary to (i) comply with the law, (ii) enforce or apply the
terms of our Terms of Use applicable to this Website, (iii) enforce contest,
sweepstakes, promotions, and/or game rules, or (iv) protect the rights,
property or safety of Salem, our users, or others. Also, we may give some or
all of Your Information to third-party vendors who assist us in fulfilling some
of the functions of this Website. Finally, we may provide Your Information to
third parties if you authorize us to do so.
2.
Information We Collect and How We Use It:
a)
Voluntary Information You Provide Us. If you contact us by email, complete
our registration forms, surveys, or entry forms, subscribe to our services or newsletters
or participate in any of our contests or sweepstakes, we will ask you for Your
Information. The information we ask for in this context may include contact
information (such as your name and email address) and/or demographic
information (such as your zip code or age). Below you will find descriptions
of how Salem may use these types of information.
b)
Registration Data. Registration data is voluntary personal information
provided directly by you in order to receive optional access to certain
services or Website areas and which may include information such as your name,
age, email address, zip code or telephone number. In addition, registration
data may include preference information such as usernames, passwords, desired
newsletters, etc. Here are some of the ways we might use Your Information in
this context:
- To deliver
services such as newsletters, offers, message boards, forums and other items;
- To help us create
and deliver the content that is most relevant to you;
- To alert you to
news, events, contests, and other items if you so request;
- To allow you
entrance into restricted areas of the Website, as appropriate;
- To send you
information about Salem and our Websites;
- To compile
statistics and conduct basic research; and
- To give to third
parties, who may send you promotional material.
c)
Surveys. Sometimes
Salem posts optional surveys in which we ask for Your Information. The choice
is yours - you don't have to answer surveys, but if you do, please
understand that Salem may use Your Information and that we may share Your
Information with third parties. If we're asking for optional information, we
may mark it as such so that you can skip that portion if you would like. Here
are some ways we might use Your Information in this context:
- To deliver services such as
newsletters, offers, message boards, forums and other items;
- To send you information about Salem and our Websites;
- To help us create and deliver the content that is most
relevant to you;
- To give to our content partners, who may send you
promotional material;
- To give to our advertisers, who may send you
information about their products and services;
- To share in aggregate form with our partners and
advertisers;
- To compile statistics and conduct
basic research; and
- To give to third parties, who may
send you promotional material.
d)
Contests, Sweepstakes and Promotions. From time to time Salem runs contests and sweepstakes
in which we ask for Your Information, which may include but is not limited to your
name, age, email address, and telephone number, so we can determine if you're
eligible for the contest and to notify you know if you win. Sometimes we
request additional information such as your gender, marital status and income
level. Here are some of the ways we might use Your Information in this context:
- To determine if you're eligible for the contest;
- To notify you if you're a winner;
- To give to content partners, who may send you promotional
email;
- To help us create and deliver the content that is most
relevant to you;
- To give to advertisers, who may send you email about
their products and services;
- To share in aggregate form with our partners and
advertisers; and
- To compile statistics and conduct
basic research.
e) Special Offers. From time
to time, Salem and its affiliated entities are able to provide to you special
offers of products and services. When providing these offers, we need to gather
Your Information, which may include but is not limited to your name, age, email
address and telephone number. Your acceptance of these offers is completely
voluntary, but if you do not correctly provide Your Information as required,
you may not receive the product or service offered. Here is how we may use
Your Information in this context:
- To deliver services that you
request or purchase such as newsletters, offers, message boards, forums and
other items;
- To ensure
proper delivery of the product or service;
- To view
statistics and conduct basic research;
- To give
to select parties on our Website, who may send you promotional material;
- To give
to select radio stations, who may send you promotional material;
- To give
to third parties, who may send you information about their products and
services; and
- To compile statistics and conduct
basic research.
f)
Online Commerce Services. This Website may offer shopping and other online
commerce services, which may be offered by Salem or by a firm that operates a
store under contract with us. If our Website offers such services, you will use
a customer order form to request information, products, and services. The order
form will ask you to give us contact information (e.g., name or email address),
financial information (e.g., account or credit card numbers), and demographic
information (e.g., zip code or age). We will use the financial information
that you provide to bill you for products and services. By giving our Website
your credit card and related personal information, you are authorizing our
store to give that information to the merchant and credit card company in order
to confirm and fulfill your order. We will use contact information from the
order form to fulfill your orders. We may also use contact data to get in
touch with you when necessary. We will not otherwise use or distribute your
financial information without your prior approval.
g)
Information We Obtain From Other Sources. Where permitted by applicable law, we may collect
information about you from other sources, including through interactive
applications (e.g., mobile devices, third-party services and embedded video
players), from co-branded partners and websites (e.g., on our Facebook pages)
and from commercially available sources (e.g., data on aggregators and public
databases). The following are examples of Your Information that we may collect
from other sources:
- Name, address and telephone number;
- Demographic data, such as age,
gender and income level;
- Your interests and purchase
behavior;
- Publicly-observed data, such as activities
on blogs, videos and other online postings; and
- Other navigation data, such as websites
visited and advertisements viewed or clicked on.
h)
Combining Information. Please note that all of the information we collect
about you may be combined, including to help us tailor our communications to
you and to develop rich online content and services across the Salem Websites.
i)
Public Forums. This Website makes chat rooms, forums, message
boards, and/or news groups available to its users. Any information you
disclose in these areas becomes public information and you should exercise
caution when deciding to disclose your personal information. We cannot
safeguard the privacy of any such information you choose to disclose online in
this manner and you must do so carefully and at your own risk.
j)
User-Generated Content. Some Salem Websites enable users to submit their own
content for contests, blogs, videos, message boards and other functions.
Publication of user generated content on the Salem Websites is subject to the terms
and rules contained in our Terms of Use for our Websites. Please remember that
any information you disclose becomes public information and exercise caution
when deciding to disclose your contact, financial and other information in a
submission. We cannot prevent such information from being used in a manner
that may violate this Privacy Policy, the law, or your personal privacy and
safety.
k)
Banner Advertising. We license ad-server software from another company
to place banner advertising on our Websites. All of the data provided and
generated by such software will remain in our possession and no data will be
transferred to the licensor of the software. This feature of our Websites may,
on occasion, set "cookies" on your computer. Any information collected or
stored by the ad-service or the cookies is treated in the same manner as other
information as described in this statement.
l)
Confirmed Opt-In. Salem acquires no personal or registration data
about our users except what you explicitly and voluntarily provide (i.e., via opt-in).
We reserve the right to use this information specifically for the purposes
related to your registration in addition to any other purpose set forth in this
Privacy Policy.
m)
Feedback Data. Feedback data is voluntary information (e.g.,
success stories) provided directly by you for the purposes of assessing the
products or services provided through Salem Websites. There are areas on Salem-owned
Websites which allow you to submit feedback. Any feedback you submit in these
areas becomes the property of Salem, and we reserve the right to use this
information for the purposes of marketing, quality control, or to contact you
for further information.
n)
Usage (Log) Data. Salem also gathers and analyzes usage or log data
including your IP (internet protocol) address assigned by your ISP (internet
service provider), the type of operating system you are using on your computer,
and the type of web browser you are using to view our Website. Salem management
uses usage or log data to help diagnose problems with and optimize performance
of the server. This information also allows us to evaluate user traffic patterns
into, out from, and within our Website. These uses, however, do not allow us to
connect your IP address with your personal identity.
o)
What About "Cookies"? "Cookies"
are small pieces of information that your web browser stores on your computer's
hard drive which may contain personally identifying information. From time to
time our Website may place cookies on your computer's hard drive that enable
our systems to recognize your browser and to provide you with certain features.
Use of cookies also provides information about your web usage, which helps us
compile demographic and statistical information about visitors who are utilizing
our Website. Most web browsers automatically accept cookies, but you can
usually change your browser to prevent that.
3. Updating and Deleting Personal Data:
a)
Correcting and Updating. You may correct or update your registration data by either
signing into your online account or by contacting us by clicking the "Contact
Us" link on our Website.
b)
Delete/Deactivate. You may delete or deactivate your account by either
signing into your online account or by contacting us by clicking the "Contact
Us" link on our Website and submitting a request to be removed from our
database. Salem will comply with all such requests within a reasonable period
of time. Please note that we may need to retain some information about you in
order to satisfy our legal and security obligations; for example, some of your
information may remain in backup storage even if you ask us to delete it. In
some cases, you may be entitled under local laws to access or object to the possession
of information that we hold relating to you.
4.
Information Shared With Third Parties:
a)
Information Sharing With Third Parties. From time to time we may enter into a special
relationship with another company that is not owned by Salem to provide
additional features on our Websites. These special relationships may include
"powered by" partners, business partners, sponsors, and co-branded sites
(referred to here as "co-branded pages"). You should look for a specific
privacy statement on any such co-branded page. Any personal information that
you provide when signing up at one of those co-branded pages may be shared with
our third party partner. You should also check our partner's website for
information regarding its privacy policies. Additionally, the nature of some
features of our Website may require that we share personal information about
you with persons or companies outside of the Salem corporate enterprise. For
example, this may occur with a feature that enables you, via our Website, to
ask questions of persons or entities that are not part of the Salem enterprise.
By responding to those features of the Website, whether by email or direct
entry of information on our Website, you are consenting to our transferring of that
information to such persons or entities.
b)
Links to Other Sites. When you visit Salem Websites, you may be linked
to other outside sites. This includes links to sites operated by advertisers,
sponsors, and partners that may use Salem's logo as part of an agreement with
Salem. These other sites may send their own cookies to users, collect data, or
solicit Your Information. These other sites may be developed by people over
whom Salem exercises no control and, as such, are not subject to the Salem
Privacy Policy. Salem is not responsible for the privacy policies of these
other sites, nor for the use of any of Your Information that these sites may
collect.
c)
Sale of Our Company. Salem may include any information we collect through
this Website in our customer information database. This database is considered
an asset owned by Salem. As in any business venture, the sale of Salem is
always a possibility, either as an entire corporate entity or through an asset
sale that may include our customer information database. Should another entity
ever purchase or acquire Salem or its assets, all information contained in our
customer information database will be considered a transferred asset and become
the property of the purchasing or acquiring entity.
5.
Specific Privacy Rights:
a)
Children's Privacy. Consistent
with the Children's Online Privacy Protection Act, this Website does not
collect, use or disclose personal information (including online contact
information) of children under the age of thirteen (13). In the event that a
child under the age of 13 attempts to register on our Website(s), we will not knowingly
accept that registration and will delete information received from the child.
In the event that a child posts personal information in a public forum such as
a chat room, we will attempt to delete that information once we become aware of
it.
Parents
can give written parental consent for their child to use Salem Websites,
however, by completing the Salem Parental Consent Form. To request this form,
or if you have any questions or comments regarding children's privacy at Salem,
please contact us by clicking the "Contact Us" link on our Website.
b)
Your California Privacy Rights. Beginning on January 1, 2005, California Civil Code
Section 1798.83 permits customers of Salem who are California residents to
request certain information regarding our disclosure of personal information to
third parties for their direct marketing purposes. To make such a request,
please contact us by clicking the "Contact Us" link on our Website.
6. Security and Enforcement:
a) Information Security.
The security and confidentiality of Your Information is extremely important to
us. Accordingly, we believe we have appropriate security measures in place,
consistent with standard industry practice, to protect against the unauthorized
access, alteration, disclosure, misuse or destruction of data. Please be
aware, however, that despite our best efforts, no security measures are perfect
or impenetrable. As such, while we want you to feel confident using the Salem
Websites, we cannot ensure or warrant the security of any information you
transmit to us.
b) Enforcement. We regularly
review our compliance with our Privacy Policy and will respond accordingly to
any formal written complaints, including, if necessary, working with the
appropriate regulatory authority to resolve any complaints regarding the
transfer of personal data that we cannot resolve with our users directly.
7. Miscellaneous:
a)
Leased Content. No third-party licensor shall have any liability for
the accuracy or completeness of information or services provided thereby via
this Website or any component thereof or for delays, inaccuracies, omissions,
or other defects therein, nor for any claims or losses arising therefrom or
occasioned thereby, including, without limitation, any lost profits, indirect,
special, or consequential damages. Any such third party licensors have
exclusive proprietary rights from the information received via the service. Customer,
end-user, or visitor, as applicable, shall not use or permit anyone to use the
information provided through the service for any unlawful or unauthorized
purpose. Customer, end-user, or visitor, as applicable, is not authorized or
permitted to furnish such information to any person or firm for reuse or
retransmission without prior written approval of the source of such
information. Provision of the information on the service is subject to
termination in the event that any agreement between a third party licensor and
a provider of information distributed through the service is terminated in
accordance with its terms. Third party licensor and its subsidiaries,
affiliates, information providers and content partners shall have no liability
for investment decisions based on the information provided hereby.
b)
General Information. This Privacy Policy and the Terms of Use for this Website
shall be governed by, construed and enforced in accordance with the laws of the
State of Virginia, as it is applied to agreements entered into and to be
performed entirely within such state, without regard to conflict of law
principles. You agree that any cause of action you or Salem brings to enforce
this Policy and/or the Terms of Use, or in connection with any matters related
to this Salem Website and/or the Privacy Policy, shall be brought only in
either the state or Federal courts located in Richmond, Virginia. You agree to
submit to the personal jurisdiction of the courts of the State of Virginia for
any cause of action arising out of this Policy. If any provision of this Privacy
Policy, or the application thereof to any person or circumstances, is held
invalid or for any reason unenforceable including, but not limited to, the
warranty disclaimers and liability limitations, then such provision shall be
deemed superseded by a valid, enforceable provision that matches, as closely as
possible, the original provision, and the other provisions of this Policy shall
remain in full force and effect. The failure of either party to insist upon
strict performance of any provision of this Privacy Policy shall not be
construed as a waiver of any provision or right. Unless expressly provided
otherwise, this Privacy Policy and the Terms of Use for this Website are the
entire agreement between you and Salem with respect to the use of this Salem Website
and shall not be modified except in writing, signed by an authorized
representative of Salem. If you have any questions concerning this Privacy Policy,
you may contact us by clicking the "Contact Us" link on our Website. You must
send any official correspondence via postal mail to: 4880 Santa Rosa Road,
Camarillo, CA 93012.
c)
European Union and Other Foreign Nations. This Salem Website is governed by and operated in
accordance with the laws of the United States of America and is intended for
enjoyment of residents of the United States. Salem makes no representation
that this Website is governed by or operated in accordance with the laws of
other nations. By using this Website and submitting Your Information, visitors
from outside of the United States acknowledge that this Website is subject to
U.S. law, consent to the transfer of personal data to the U.S. and waive any
claims that may arise under their own national laws.
d)
In Summary. We understand your privacy is important to you.
Accordingly, we do not sell, trade, or rent Your Information to others subject
to the provisions listed above. Please note, however, that Salem may use Your
Information and may disclose it to select third-party vendors as described in
the above provisions. If you never want to receive any announcements or special
offers from us, please contact us by clicking the "Contact Us" link on our
Website. Remember to list each of the email accounts you have given us.
e)
Your Consent and Changes to this Policy. By
using our Website, you consent to the collection and use of Your Information by
Salem as set forth in this Privacy Policy. Additionally, your visit and any
dispute over privacy are subject to this Privacy Policy and the Terms of Use
applicable to this Website. Salem may at any time amend, modify, restate, or
revise this Privacy Policy by updating this posting and you should therefore
periodically visit this page to view the then current Privacy Policy that is in
effect. If we make any material changes, we will revise the "Effective and
Last Modified" date at the top of the Privacy Policy. Your continued use of
this Website constitutes your agreement to this Privacy Policy and any updates.